Helping race fans around the globe feel at home anywhere
Manor Marussia F1 Team and Airbnb announce Challenger Partnership for the remainder of the 2015 season
CIRCUIT GILLES VILLENEUVE, MONTRÉAL – June 4, 2015 – The Manor Marussia F1 Team today announced a new partnership with Airbnb, the world’s leading community driven hospitality company, ahead of this weekend’s Grand Prix du Canada for the remainder of the 2015 season. As the Challenger Partner, Airbnb branding will be proudly displayed on the team’s MR03B Formula 1 cars starting at the Grand Prix du Canada, and on the drivers’ race suits and across other team media, highlighting the commitment to making race fans feel at home as they travel all over the world from race to race.
“The Manor Marussia F1 Team is effectively a start-up. Of course, Formula 1 is an unusual start-up environment to operate in, but our challenges are the same as many other early stage technology companies. Airbnb is a phenomenal success story of a company that has completely reinvented an industry,” said Stephen Fitzpatrick, Team Owner. “We are delighted to announce this partnership with the world’s leading community driven hospitality company. We are two likeminded brands who are committed to innovation and discovery and have ambitions to positively and proactively impact our respective industries.”
“We’re thrilled to be partnering with the Manor Marussia F1 Team and we’ll be cheering them on as they compete in F1 races across six continents,” said Jonathan Mildenhall, Airbnb’s Chief Marketing Officer. “Just as we’re excited to have the team be part of our community, we know our hosts will look forward to welcoming race fans from all over the world into their homes.”
The partnership will kick off in Montréal for the Grand Prix du Canada and the city has grown into Airbnb’s largest destination in Canada, due in large part to the hospitality of local Montréal residents. Montréal Airbnb hosts have welcomed race fans from around the globe into their homes annually during the Grand Prix du Canada festivities, making it one of the busiest weeks of the year for the Montréal Airbnb Host community, and hosts around the world will continue to welcome fans during the 2015 season.
Airbnb has a long history of supporting big international events such as F1 races around the globe. It was a major design conference in San Francisco in 2007 that inspired Airbnb’s founders to open their own home to travellers, planting the seeds that would eventually grow to become Airbnb. The global exposure that the Manor Marussia F1 Team provides to motorsport fans will generate increased awareness of travel accommodations available through Airbnb, particularly among F1 fans who routinely travel abroad to attend races.