Sahara Force India is proud to announce the launch of a new partnership with Cavall, producers of premium wine from Mexico. The Cavall logo will be featured on the team’s car, the VJM08, appearing prominently on the side view of the drivers’ headrests.
The rich soils and idyllic climate of Mexico have allowed Cavall to produce a range of products that can rival some of the most famous wine regions across the world. Under the direction of renowned French oenologist, Stephan Derenoncourt, the state-of-the-art vineyards in Delicias, Chihuahua, boast varieties of Merlot and Cabernet Sauvignon, alongside others such as Zinfandel, Malbec and Cabernet Franc.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “It is an absolute pleasure to welcome Cavall to the Sahara Force India family. Like a Formula One team, a premium wine producer operates in a high-quality environment in pursuit of excellence, continuously refining its products to create a unique result. These values and aspirations resonate strongly with those of our team. I thank Cavall for their support and look forward to celebrating a strong second half of the season together.”
Jaime Galvan, CEO of Cavall: “Being partners of Sahara Force India Formula One Team is a great honour for our brand. Our mission is to promote wine of the highest quality and to be associated with a Formula One team gives us the ideal platform to take our product around the world. We are excited about being part of the team’s journey this year and we are looking forward to plenty of success together.”
About Cavall:
Fifty miles southeast of Chihuahua, Mexico, lies the rural, unassuming agricultural community of Delicias. Situated in the rich Conchos River Valley, Delicias has long been known for livestock, cotton, and nut agriculture – but today Cavall 7 marks the beginning of a new direction for this rural Mexican valley. Rooted in history and guided by family, Cavall 7 has set out to establish a new international standard for premium wine production in Mexico.
The rustic locale of the Conchos River Valley may seem like an uncommon place for such a goal, but the sandy loam soil and the microclimate provide the foundation for vines that produce Bordeaux grapes with nuance and complexity to rival the world’s best. Surrounded by vineyards, the lavish, modern exterior of the winery and cellar have been constructed around the historic adobe barn built originally in the 1970s; like family, it is the heart of Cavall 7. Here world-renowned French vigneron, Stéphane Derenoncourt, will craft Cavall 7 into the new world elite of contemporary wines.