Lotus F1 Team is happy to announce a new global collaborative marketing partnership with Pharrell Williams which will see Lotus F1 Team and Pharrell Williams pursuing an integrated marketing strategy across a number of media platforms.
Pharrell will work with Lotus F1 Team starting at this weekend’s Monaco Grand Prix where Romain Grosjean and Pastor Maldonado will run on their cars with branding for Pharrell Williams including his brands i am OTHER and the ﬁlm DOPE, for which Pharrell is Executive Producer.
Gerard Lopez, Chairman and Team Principal, Lotus F1 Team:
“Pharrell Williams is an international icon who shares much of the Lotus F1 Team’s philosophy and outlook. It is tremendously exciting for Lotus F1 Team to be working with Pharrell on a number of initiatives which will come into the public domain in the fullness of time. We are looking forward to welcoming Pharrell to Monaco to meet the team for the spectacle of the Monaco Grand Prix and we know that this is the start of something special.”
“I’m happy to be in partnership with Lotus F1 Team and Formula 1 and I’m looking forward to a fruitful relationship.”
About Pharrell Williams:
Redeﬁning cool for a new generation, Pharrell Williams is a creative force, using music, fashion, and design to express his distinctive style. From his beginnings as a teenage prodigy and multiinstrumentalist in Virginia Beach, Virginia back in the early ’90s, through enough hits to earn him Billboard’s Producer of the Decade in 2010, to his current status as multi-media superstar, Williams has never stopped creating. Starting his producing career as one half of The Neptunes with Chad Hugo, Williams has helped create such classics as “Daft Punk’s “Get Lucky,” Robin Thicke’s “Blurred Lines,” Nelly’s “Hot in Herre,” Jay-Z’s “I Just Wanna Love U (Give it 2 Me),” Britney Spears’s “I’m A Slave 4 U,” and Justin Timberlake’s “Like I Love You.” With over 100 million copies of his productions sold, his music sounds like something no one else has thought of just yet.
He received a 2014 Academy Award Nomination for his original song “Happy” featured in the animated ﬁlm Despicable Me 2. “Happy” remained atop the Billboard Hot 100 chart for ten consecutive weeks, peaked at #1 on iTunes in 103 markets worldwide, received a Grammy Award for Best Pop Solo Performance and Best Music Video, and was the lead single from his 2014 album, “G I R L,” which also received a Grammy Award for Best Urban Contemporary Album. His proliﬁc body of work also includes designing a sculpture with Tokyo-born artist Takashi Murakami, accessories and jewelry for luxury goods brand Louis Vuitton, t-shirts for Japanese mega-brand Uniqlo, sneakers and sportswear for Adidas and a fragrance collaboration with Comme des Garçons. In 2008, he founded From One Hand To AnOTHER (FOHTA), a foundation focused on supporting the Pharrell Williams Resource Centers’ learning programs for underserved youth in at risk communities across the nation. For the past two years, Pharrell has partnered with the United Nations Foundation for the International Day of Happiness to inspire individuals all over the globe to celebrate their unique “happy.” With his latest venture i am OTHER — a multi-media creative collective that serves as an umbrella for all of his endeavors, including a record label, Billionaire Boys Club & ICECREAM apparel, textile company Bionic Yarn and the ﬁlm Dope — Williams’s vision continues to push pop culture forward.