BMW Motorsport Customer Racing Team, Triple Eight Racing has agreed a sponsorship deal with Seven Investment Management (7IM) ahead of this weekends (30/31 May) third round of the Avon Tyres British GT Championship.

The partnership will amplify Seven Investment Management’s brand presence and enable engagement with existing clients and prospects. In addition, the team’s BMW Z4 GT3 will feature prominent branding in the British GT Championship, and a content campaign will deliver insights for racing fans that aim to bring greater understanding to the complex world of sportscar racing.

Founded in 2002 by seven investment professionals including Tom Sheridan and Justin Urquhart-Stewart, Seven Investment Management is an investment management business that helps individuals and their families manage their capital to meet their financial needs, and aspirations. They look after more than £9bn of their clients’ money, as well as their own, with more than 190 of their people taking care of it and them.

With more people in the UK having to take responsibility for their own retirement planning – and indeed their finances generally, increasingly people are getting a financial plan and turning to professionals like Seven Investment Management to manage their investments. In recent times the importance of financing retirement has grown dramatically, not only because we expect to live longer, but also because the onus for funding pensions has shifted on to us as individuals.

The three-hour, Silverstone 500 event this weekend will mark the team’s debut with Seven Investment Management, and after their best start to the season in the past three years, Triple Eight Racing and its drivers Joe Osborne and Lee Mowle are hoping to replicate the performance from last weekend at the Northamptonshire track. The British duo, along with rising star, Ryan Ratcliffe, secured a top-ten finish in the ProAm class in the Blancpain Endurance Series event, after taking the class pole-position earlier in the weekend.

Stewart Sanderson, Head of Relationship Management, at Seven Investment Management said, “British GT appeals to our target audience of family businesses, entrepreneurs and professionals. Indeed, we feel like British GT is the right place to be as we begin to work with a small number of key partners to help raise awareness of our story and services.”

Triple Eight co-owner and driver, Lee Mowle commented, “This is a really exciting relationship for us and we’re delighted to work with 7IM. British GT has been growing in terms of reach and professionalism over the past four years and the improved live television deal this season has increased our exposure and the understanding of the sport. The alignment of finance and motorsport is an obvious one, and we believe that there are significant strategic business benefits for 7IM within British motorsport, which align to its regional focus. We’re pleased to welcome 7IM to our portfolio of partners and are looking forward to developing an exciting marketing campaign to support it.”