UK automotive industry charity, BEN, will receive support from the Avon Tyres British GT Championship this season following the launch of GPRM’s all-new partnership at Rockingham earlier today.
The Toyota GT86 GT4’s striking new livery, which has been specifically designed to complement the car’s shape and proportions, made its debut in first practice this morning in the hands of Richard Williams and Stephan Hodgetts. It signalled the start of what charity, team and series hope leads to several fan initiatives over the course of 2015.
The inaugural #GetOnTrack campaign is designed to raise awareness of the UK’s dedicated charity for those who work, or have worked, in the automotive and related industries, as well as their dependants. BEN helps thousands of people every year by providing information and advice on a range of issues, or offering friendship and even financial support.
Despite its relevance this is the first time that a car sporting BEN’s colours will have raced in British GT. The championship will also use the initiative to help promote Racing4MND, with whom it already enjoys strong links.
Championship Manager Benjamin Franassovici confirmed that British GT was evaluating a number of initiatives to engage its fans with BEN.
“There are a few options on the table at the moment that we’ll look at again post-Rockingham,” he said. “We’d certainly love to have something ready for our blue riband three-hour race at Silverstone. In any case, I think it’s fantastic what GPRM have already done by essentially handing their entire Toyota’s livery over to BEN. It’s really very striking and will be hard to miss live on television this weekend!”
BEN’s Head of Business Innovation, Nigel Williams, added: “I’ve been overwhelmed by the help and support shown by Richard and everyone involved with this brand new campaign. This is a superb opportunity for British motorsport to work with the industry’s charity in helping to create awareness whilst providing much needed support to fellow colleagues.”
Richard Williams, who has played a key role in bringing all parties together, believes BEN has much to gain from the campaign.
“It’s a great privilege and honour to be involved with BEN,” he said. “The racing industry has a strong affiliation with this fantastic charity and it seemed a natural choice to raise much needed awareness and funds for such a great cause.
“The opportunity to race GPRM’s Toyota GT86 GT4 came about so last minute I thought it was an April Fools joke, but after six years out of racing it seemed like an ideal way to return, so I’ve dusted off the racing boots and am back in action! The car looks fantastic fully wrapped in BEN’s colours and offers a great platform to promote this amazing opportunity to Get On Track. I’m excited to be part of this fundraising initiative and look forward to making some noise on social media with #GetOnTrack.”
Round three from Rockingham is live on Motors TV this Sunday at 13:00 BST.