The multi-year agreement will see Brandon kit out all Sahara Force India’s trackside and factory-based personnel with a range of custom-made clothing, with special emphasis on designs that are both functional and stylish.
Brandon will also use its position as a global leader in the design, development and distribution of licensed and corporate merchandise to provide fans with a wide range of replica clothing items.
Otmar Szafnauer, Chief Operating Officer of Sahara Force India: “It’s great to team up with Brandon and everyone at Sahara Force India is excited about the kit they are producing for us this year. The trackside clothing needs to be robust enough to cope with the demanding work carried out by our mechanics, but it’s also important to look smart and presentable because the clothes we wear say a great deal about our values. By working with Brandon I’m sure we will be one of the best dressed teams in the pit lane.”
Paul Preuveneers, Chief Executive Officer for Brandon: “We are really excited to work with Sahara Force India going forward. The team achieved some strong results in 2014 and I’m sure there are more great things to come in 2015. Brandon has a strong heritage in motorsport and we are constantly working to develop innovative products for trackside teamwear as well as merchandise for fans. We’re proud to work with the Sahara Force India team and look forward to building this relationship together.”
Brandon, established since 1987, produces and distributes licensed and corporate merchandise throughout the world. Being particularly strong in the Motorsport sector by maximizing opportunities within the mono-branded fanwear and teamwear arena, Brandon’s successes are evident within global retail channels, trackside retail stands and via team affiliates. Being a wholly owned division of PUMA, Brandon leverage their vast global network of sourcing and distribution channels to deliver a 360 supply model to some of the highest profile brands within F1 and Football.