McLaren logoWOKING SURREY, UK – Thursday 21st August 2014 – McLaren Mercedes is pleased to announce an exciting partnership with digital revolutionaries 2STIC. The three-year deal will see the creation of a new digital platform for McLaren fans to engage with the team.

Based in Luxemburg, 2STIC has completely revolutionised the fan sticker collection concept, taking it online to enable fans to collect, trade and complete their album across a wide variety of platforms –including smartphones, tablets and PCs, anytime, anywhere.

As proud supporters of innovation, the partnership with 2STIC makes perfect sense for McLaren Mercedes: scratch beneath the surface of the sticker album and exclusive content awaits. Alongside thrilling dynamic action shots and more traditional portrait photography, fans will delight in the opportunity to see their favourite drivers Jenson Button and Kevin Magnussen in action through animated images and video sequences.

Go to and register for your free McLaren Mercedes album along with a few pictures to get the ball rolling. Collectors will also benefit from two free stickers daily as well as being able to purchase packs online for those who want to speed up the completion of their album.

With the addition of the 2STIC app, fans can swap unlimited doubles direct from smartphone to smartphone (Face2Face).

Nigel Moss, McLaren’s licensing and merchandising director, said:

“Everybody remembers collecting and swapping stickers in the playground when they were younger, and 2STIC’s dynamic and innovative digital collection takes the concept to the next level. I’m sure many McLaren fans will enjoy both sharing and compiling their own collections, while also benefiting from the exciting and innovative new features that have made 2STIC so successful.”

Frank Albert, founder of 2STIC, added:

“Following successful partnerships with multiple high-profile football clubs, we are delighted to enter the exciting world of Formula 1 for the first time with McLaren Mercedes.

“The team’s fantastic pedigree and heritage, and its strong following make it the perfect match for our debut at the pinnacle of motorsport. The collaboration will take McLaren Mercedes’ fan communication to a new level, and we’re happy to assist with enabling its fans to share and connect with one another across multiple continents and devices.”