Lotus F1 Team technical partner EMC will feature on the sidepods of the team’s E22 for the British, Singapore and Abu Dhabi Grands Prix in a new deal which sees a further deepening of the partnership.
EMC appeared with increased branding on the E22 at the Canadian Grand Prix and the success of this activation has led to further planned initiatives to highlight the developing business relationship between the two parties.
Matthew Carter, Lotus F1 Team CEO:
“We are delighted to take our relationship with EMC to another level with this branding agreement for three of the most prestigious Grands Prix of the season. We are building a world class partnership with many interesting initiatives planned for the rest of the season and beyond. EMC is a phenomenal company with many strong assets to help Lotus F1 Team flourish in the future though the exciting technology and approach they bring to us. We are at a very exciting time in the team’s history with tremendous potential for the years ahead so it is particularly rewarding to work with a partner who shares our vision.”
Jonathan Martin, EMC CMO:
“For the past year we have enjoyed working with Lotus F1 Team during a time when the transformational power of technology and innovation has never been more pronounced. EMC is looking forward to deepening our partnership with a number of exciting initiatives that promise tremendous opportunities for the team’s near- and long-term future. The EMC sidepod branding signifies our continued commitment to building a world-class partnership with Lotus F1 Team.”