McLaren Mercedes has today unveiled a unique livery for the 2014 Monaco Grand Prix. To celebrate its special relationship with McLaren Mercedes, Johnnie Walker will feature prominently on the car, along with on the driver overalls and helmets.
The Monaco Grand Prix is a jewel in Formula 1’s crown and has come to symbolise quality, style and sophistication, as well as sporting endeavour. Johnnie Walker and McLaren Mercedes began their partnership in 2005 and Monaco is the ideal place to celebrate the success they have achieved during 160 Grand Prix races together.
The partnership between McLaren Mercedes and Johnnie Walker is successful because they share the same pioneering, innovative and progressive approach. The partnership is the perfect blend, with Johnnie Walker and McLaren Mercedes inspiring each other to pursue excellence.
The Monaco Grand Prix is also an ideal opportunity to reflect on the ground breaking activity undertaken by Johnnie Walker and McLaren Mercedes to promote responsible drinking through the Join the Pact campaign. To date, over one million people have pledged to the cause committing to never drink and drive. Consumers can make their commitment by visiting JoinThePact.com and using the hashtag #ImNOTdriving
About McLaren Mercedes
New Zealand racing driver Bruce McLaren founded the McLaren team in 1963. Since 1966, when it entered its first Formula 1 race, McLaren has won 20 world championships and over 180 grands prix. Celebrating its 50th anniversary in 2013, McLaren is now globally renowned as one of sport’s most successful competitors and as one of the world’s most illustrious high-technology brands.
The McLaren Group has grown to encompass much more than just motorsport: in addition to McLaren Racing, which has won 182 grands prix and 20 Formula 1 world championships over the past half-century, it houses McLaren Applied Technologies, which supplies the electronic control and data systems to the entire grids in Formula 1 (since 2008), Indycar (since 2007) and Nascar (since 2012) and creates cutting-edge solutions for a wide variety of high-tech industries.
The team campaigns the 2014 FIA Formula 1 World Championship with the driver pairing of 2009 world champion Jenson Button and Kevin Magnussen. They drive the McLaren Mercedes MP4-29. Visit www.mclaren.com for more details
Join the Pact and F1®
JOHNNIE WALKER has placed responsible drinking at the heart of its nine year partnership with the McLaren F1 Team and Formula 1®. Through its pioneering sponsorship, and with Mika Häkkinen as the Global Responsible Drinking Ambassador alongside Kevin Magnussen and Jenson Button, JOHNNIE WALKER tackles these issues directly through the Join the Pact campaign.
Join the Pact asks consumers everywhere to make a commitment to never drink and drive through signing a pact. Since 2006 Mika and the McLaren F1 drivers have led this call-to-action initiative, which have been activated worldwide, collecting a million signatures.
Mika has visited over 30 countries on four continents, spoken to countless media, government officials, stakeholders and consumers delivering important messages through unique JOHNNIE WALKER experiences.
At the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, JOHNNIE WALKER revealed the next stage for Join the Pact, an ambition to gather a further one million global commitments to never drink and drive via the unique hashtag #ImNOTdriving. To honour the one million commitments, JOHNNIE WALKER will give away one million kilometers of safe rides home across the globe.