Sahara LogoOn the eve of the new Formula One season, Sahara Force India is delighted to announce the arrival of KONI, Consorcio Aristos and FICREA as its latest partners ahead of the 2014 campaign.

Shock absorber specialist KONI joins the team as a technical partner to develop new damper technology with a clear mission to help improve performance in this crucial area of the car.

Consorcio Aristos is a Mexican construction company with a long history of engineering excellence dating back to 1956. Their passion for innovation and efficiency makes Formula One a logical platform to raise brand awareness.

FICREA is a financial institution specialising in capital investment services to small and medium-sized manufacturing companies across Mexico. This partnership represents their first involvement in Formula One as they look to capitalise on the ever-growing popularity of the sport in Mexico.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “Announcing three new partners is a great way to kick off the start of the new season. Koni are experts in damper technology and we hope to benefit from a close working relationship to help drive forward our competitiveness. The arrival of Consorcio Aristos and FICREA confirms the appeal of Sahara Force India to global brands keen to support our efforts in the World Championship. Together with all our partners I thank them for their support and look forward to rewarding them with success on the track.”

About Consorcio Aristos
Consorcio Aristos is a Mexican Company founded in 1956 and incorporated to the Mexican stock market since then, making it one of the pioneers in Mexico to do so. The company focuses in developing and providing services to infrastructure projects. The company is dedicated to construction, power transmission lines, landfills and garbage management, among others.

About KONI

With more than 150 years’ experience in the area of shock absorber solutions, KONI has the know-how to optimise a vehicle’s driving feeling and handling. As a part of ITT Motion Technologies KONI develops, manufactures and markets high-class performance shock absorbers for all types of cars and commercial vehicles such as rail vehicles, racing cars, trucks and buses. ITT Motion Technologies is the world leader in the development and production of brake pads and friction materials for the transport and automobile industry.



FICREA Financial Services is a Mexican financial institution engaged in the provision of savings, investment, and credit services. It is authorized by the Mexican Banking and Securities Commission (CNBV) to do business as Sociedad Financiera Popular. It currently serves over 6,500 clients in nine Mexican States by providing savings and capital investment services and supporting small and medium-sized manufacturing companies throughout Mexico.