The Banco do Brasil logo will appear on the engine cover of the Williams Mercedes FW36, the overalls worn by each driver, and the kit worn by team personnel during the 2014 FIA Formula One World Championship season.
Founded in 1808, Banco do Brasil is the largest bank in Latin America with assets that exceed R$1.3 trillion (500 billions Euros). The bank has a presence in 99.9% of all Brazilian cities with agreements with 1,162 other financial institutions in 134 nations to help more than 61 million customers worldwide. It provides a full range of banking services in sectors of the capital market, asset management, insurance, pensions, annuity and payment methods.
Aldemir Bendini, President of the Bank of Brazil, believes that the partnership with Williams will enhance the image of the Brazilian bank, which traditionally invests in sports, and increase its ties with its clients; “The project will strengthen the position of the Banco do Brasil brand across the world through a sport that broadcasts to 185 countries, and has, in Brazil, an enthusiastic and captive audience.”
Speaking about the new partnership Sir Frank Williams, Founder and Team Principal of Williams, added; “We have had a long and proud association with Brazil through our relationship with Brazilian drivers and some of the country’s leading companies. This new partnership with Banco do Brasil continues this legacy and we both share a proud history with ambitions to achieve greater things in the future. This partnership will help both of our companies achieve those goals and we look forward to working closely with them this season.”