WOKING, SURREY, UK – Thursday 23rd January 2014 – McLaren Mercedes today announced that Santander, the largest bank in the eurozone and one of the biggest banks in the world, has renewed its long term corporate partnership with the team.
Since 2007, Santander and McLaren Mercedes have formed one of the most successful partnerships in Formula 1. McLaren has played a pivotal role in the establishment of the Santander brand in the UK and with ground breaking initiatives, such as the 2012 London Grand Prix campaign, the partnership has delivered a consistent, demonstrable impact.
For the past four years Jenson Button has also been a key ambassador for the company, fronting major marketing campaigns, staff engagement initiatives and playing a central role in Santander’s global University’s Scholarship Programme.
Jenson Button will continue to play a significant role in Santander campaigns as the partnership progresses.
Keith Moor, Chief Marketing Officer, Santander said: “Santander and McLaren have formed a long term partnership and together we have set new standards in sports marketing. Our decision to renew that relationship is not something that we have taken lightly, but it is based upon a proven track record of achievement and we are pleased to continue to be in partnership with one of the most iconic brands in global sport.”
Ekrem Sami, Managing Director of McLaren Marketing said: “Once again, a global blue chip brand has chosen to partner with McLaren Mercedes. We are delighted to be able to continue our extremely productive relationship with Santander, a company that has supported us for a number of years and has committed to be part of our exciting future. In such a competitive international sponsorship market, the fact that such a prestigious company has chosen to partner with McLaren Mercedes is a reflection of the strength of our brand, our proven track record of delivery and the power of Formula 1 to reach an avid, affluent and influential audience.”
McLaren Mercedes’ roster of sponsors remains the envy of Formula 1, with some of the longest and most established partnerships in sport. For example, Hugo Boss has been with the team for 33 years, Tag Heuer for 29 years, Mobil 1 for 20 years and SAP for 16 years. These have been joined by leading global corporations including GSK, Johnnie Walker, Hilton and AkzoNobel.