The new partnership will see the team’s 2014 car fitted with wheels carrying the iconic Motegi Racing brand. Sahara Force India will also benefit from Motegi Racing’s knowledge in wheel technology to help drive forward performance.
Otmar Szafnauer, Chief Operating Officer: “I’m very happy to announce our partnership with Motegi Racing. 2014 is a landmark year for Formula One with so many changes to the regulations and in order to be competitive we have to focus on developing all areas of the car. It gives me great confidence to have the expertise and experience of Motegi Racing supporting us at such an important time. Our technical team will be working very closely with them to enhance the performance of our wheels.”
Jody Groce, President Wheel Pros LLC: “We are very excited about the partnership with Sahara Force India as part of our growth at the highest level of global motorsports. This is a milestone achievement for our company as we prepare to supply our Motegi Racing wheels to compete at the pinnacle of racing technology in Formula One. It’s an interesting time to be involved in Formula One and we are honoured to become Sahara Force India’s technical wheel partner as the sport prepares for one of the most significant technical transformations in its history. This program provides the perfect technical platform to communicate the continuous evolution of the Motegi Racing brand. Motorsport is a proving ground for our technology to hone the performance authenticity of our brand.”
About Motegi Racing
Through technical partnerships with leading professional racing teams, Motegi Racing competition and high performance tuning wheels are designed and engineered for performance. Motegi Racing is a Wheel Pros brand. Wheel Pros products are sold worldwide in more than 20 countries on four continents and through a U.S. Network of more than 10,000 active dealers. It is one of the world’s largest suppliers of branded custom wheels, performance tires and related accessories for cars, SUVs and light trucks. For more details visit www.motegiracing.com
About Sahara Force India Formula One Team
Sahara Force India Formula One Team was founded in 2008 when Dr Vijay Mallya, Chairman of India’s iconic UB Group, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011 a historic partnership was agreed as Sahara India Pariwar became co-owners of the Silverstone-based team. With the support of Sahara, the team is now driven by two of India’s greatest industrialists who both recognise the value of using sport as a marketing platform to build some of India’s biggest brands. For more details visit: www.saharaforceindiaf1.com