The partnership will see Varlion produce a licensed range of leisure products to be available through the team’s recently launched E-shop.
Varlion will also focus on developing a fresh concept for the team’s trackside clothing to be introduced from the 2014 season onwards.
The Varlion logo will be visible from this weekend’s British Grand Prix with branding on the garage panels, transporters and team marketing materials.
From 2014 the logo will be on team’s race cars, as well as on the uniforms of team personnel.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “It’s great news to welcome such a fresh and exciting brand to the team. The Varlion clothing range mixes style with practicality and Formula One is the perfect stage to showcase their products. The relationship with Sahara Force India clearly demonstrates Varlion’s ambition to expand into international markets, including India, and benefit from the sport’s global footprint.”
Felix Regalia, Managing Director of Varlion: “We are delighted and proud to have agreed a long-term partnership with Sahara Force India. Formula One is the perfect environment to test our products and we plan to design and develop new materials to suit the requirements of the trackside team. We pride ourselves on developing elegant, high quality products by drawing on our strong tradition in design and it is our mission to help make Sahara Force India the best dressed team in the pit lane. This far-reaching partnership with such a competitive Formula One team is a clear indication of our determination to establish our brand within the world of motorsport in the years ahead.”
Originating from Argentina but operating out of its extensive headquarters in Madrid, Varlion has established itself as one of the most prestigious fashion brands in sport and lifestyle. Drawing from the personal sporting experiences of its founders, it has been inspired by the spirit and passion of paddle sport and has grown to become the market leader in this discipline over the last eight years. The brand’s involvement in motorsport has seen Varlion supply official technical, travel and race wear for Formula One teams, in addition to creating a lifestyle range inspired by the heroics of World Champion Juan Manuel Fangio and race winner Carlos Reutemann. Varlion’s devotion to motorsport has seen the company also commit to supporting young drivers in their progress through the feeder series. www.varlion.com
About Sahara Force India Formula One Team
Sahara Force India Formula One Team is in its sixth year of competition in the FIA Formula One World Championship. The team was founded in 2008 when Dr Vijay Mallya, Chairman of India’s iconic UB Group, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011 a historic partnership was agreed as Sahara India Pariwar became co-owners of the Silverstone-based team. With the support of Sahara, the team is driven by two of India’s greatest industrialists who both recognise the value of using sport as a marketing platform to build some of India’s biggest brands. For more details visit: www.saharaforceindiaf1.com