INFINITI RED BULL RACING AND SENNHEISER FORGE A SOUND PARTNERSHIP
From the glorious full-throated roar of a Formula One car blasting away from the grid to the big beats that rock its after-race parties, Infiniti Red Bull Racing has always had an ear for great sound and now the beautiful noise of F1 will be transmitted to the team with crystalline clarity thanks to a new partnership with leading audio specialists Sennheiser.
The German company will become the team’s Official Audio Supplier for 2013 and will provide professional audio solutions for team events, factory debriefs and driver interviews in the exclusive Paddock Club, where the company will also power the all-important DJ booth. At European races Infiniti Red Bull Racing’s Energy Station will also be equipped with a Sennheiser wireless microphone system.
To launch the collaboration, Chinese superstar DJ, Jamaster A will entertain the crowd at this weekend’s Chinese Grand Prix and later will perform an exclusive set for VIP guests in F1’s Paddock Club. The occasion will also be marked by the creation of an exclusive edition of Sennheiser’s luxury MOMENTUM headphones, which will feature the team’s branding.
Commenting on the new partnership, Paul Whiting, President of Sennheiser Global Sales, said: “Sennheiser is used to delivering champion performance in sound through our commitment to excellence and innovative technology. Working with Infiniti Red Bull Racing is a real privilege and a great way of reflecting what Sennheiser means today.”
Infiniti Red Bull Racing Team Principal Christian Horner, added: “Innovation, passion and performance are constant drivers in everything we do. Sennheiser’s shared commitment to these same values has advanced the science of sound for over 65 years and they continue to push the boundaries. That’s why we’re really excited to be working with the audio specialist.”