Speedy is the leading provider of equipment and support services to various industries including infrastructure, industrial, construction and events. The relationship will give Sahara Force India access to the latest range of innovative, lean, safe and sustainable equipment to help with maintenance projects at the team’s Silverstone HQ.
Speedy branding will be visible across the team’s marketing materials and website, with branding on the race cars and pit crew lollipop for the British Grand Prix at Silverstone.
Otmar Szafnauer, Chief Operating Officer at Sahara Force India: “It’s an exciting time for Sahara Force India as we continue to invest in our facilities and infrastructure over the coming years. The agreement with Speedy is very timely and will assist with general maintenance of our factory resources. We welcome Speedy to the team and look forward to working with them for many years to come.”
Derek Bailey, Market Director – Engineering & Industrial Services for Speedy: “We are delighted to have formed a partnership with such a glamorous and well-established brand as Sahara Force India. Speedy is committed to meeting all of the team’s needs with our wide range of high-performance equipment. Sahara Force India prides itself on teamwork, technology and dedication – the very same standards we bring to our customers. Formula One also offers the ideal platform to ensure we deliver worldwide awareness and recognition for the Speedy brand.”
About Speedy Services
Speedy is the UK’s leading provider of equipment rental and support services to a wide range of clients across the infrastructure, industrial, construction and events markets – as well as to local trades and industry. www.speedyservices.com
About Sahara Force India Formula One Team
Sahara Force India Formula One Team is beginning its sixth year of competition in the FIA Formula One World Championship. The team was founded in 2008 when Dr Vijay Mallya, Chairman of India’s iconic UB Group, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011 a historic partnership was agreed as Sahara India Pariwar became co-owners of the Silverstone-based team. With the support of Sahara, the team is driven by two of India’s greatest industrialists who both recognise the value of using sport as a marketing platform to build some of India’s biggest brands. For more details visit: www.saharaforceindiaf1.com