The Spanish windscreen repair and replacement company and HRT Formula 1 Team have signed a collaboration deal for Cristalbox to become a new sponsor of the Spanish outfit for 2012. Cristalbox, who have already been linked with the motorsport world for a few years, have decided to extend this link and have taken a step into Formula 1 alongside HRT Formula 1 Team, with the objective of supporting the Spanish team’s project in the pinnacle of world motorsport.
The deal with which Cristalbox joins the team as a sponsor has a one year duration and the glass repair company has bolstered its commitment to HRT’s project by completing a spectacular glazing job at the new Caja Mágica headquarters in Madrid. The creation of a curtain wall at the team’s workshop supposed the installation of more than 25,000 kilogrammes of specially fabricated glass and will enable the team to make the most of the sunlight and environmental conditions.
Just like the conditioning of the other project areas at the Caja Mágica facilities, the installation and reinforcement of the curtain wall has been completed in under a month, thus proving the capacity of the Spanish company to expand its services.
Javier Celaya, Cristalbox General Manager: “A passion for cars is in the genes, the DNA, of our brand and top level competition reflects the essence of Cristalbox’s values: precision, speed, safety, resistance, reliability…From an advertising point of view, after two years sponsoring Formula 1 broadcasts, this was the logical evolution: to form a part of the competition. With HRT we can support a credible Spanish project in the pinnacle of motorsport and strengthen the reach of our brand to our targets”.
Luis Pérez-Sala, HRT Team Principal: “Formula 1 is all about technology and speed, two basic principles which we share with Cristalbox. They are a leading company in our country and we’re proud that they decided to fully submerge in Formula 1 alongside us and fully back our project. I want to thank them for the trust they have put in us and also for the extraordinary efficiency with which they have completed the structure and glazing of the workshop area in our new headquarters at the Caja Mágica. It was a structural and temporal task and they passed it with flying colours. We hope to overcome many other tasks alongside them this year”.