Carbonell and HRT Formula 1 Team have signed a collaboration deal through which the leading olive oil brand will have its image present on the drivers’ overalls, whilst also forming a part of the exclusive culinary experience that the team has created alongside Arzak-Bokado.
The squad of Arzak-Bokado chefs travel with the team and have their operational base in the new motorhome hospitality during European races, whereas in overseas races they use the facilities provided by each circuit to maintain the same quality service. They offer a gastronomic experience that meets the different needs of team members and exclusive guests of the team, using fresh national products of the highest quality that characterize the extraordinary and renowned Spanish cuisine, whilst also leaning upon chefs and suppliers at each of the 19 countries visited throughout the season.
Besides the different menus, the gourmet experience also includes gastronomic activities at the circuit such as the “show cooking” or the “lightning pintxo”, which HRT offers every Grand Prix Sunday before the race for team members, guests, international press and organizers who travel the globe covering Formula 1 all to enjoy.
The presence of Carbonell, world leader in olive oil, will provide an extra contribution to that gastronomic experience whilst also enjoying an unbeatable platform for the brand because of the quality and worldwide reach of the team’s activities in a setting such as Formula 1. Carbonell has chosen the pinnacle of motorsport and HRT Formula 1 Team, the first and only team in the history of this competition to have its headquarters in Spain, to begin this unique culinary experience in Formula 1 and will also be the team’s exclusive brand for olive oil, olives and vinegar.
The agreement, which was signed by José María Collantes, Managing Director of Deoleo S.A, and Luis Pérez-Sala, Team Principal of HRT Formula 1 Team, at the team’s new headquarters in the Caja Mágica in Madrid, is valid until the end of 2012 with an option to extend. With this, Carbonell becomes the first Spanish food brand to be present in the Formula 1 World Championship.
Jose María Collantes, Managing Director Deoleo S.A: “The partnership between HRT, Carbonell and Arzak will enable to strengthen the link between Formula 1 and the gastronomic world thanks to HRT with an exclusive gourmet experience through which Carbonell will take part in every aspect related to the team’s kitchen, as well as all the culinary activities at the Grands Prix. By supporting such a popular sport as Formula 1, Carbonell will have great visibility and will secure its place as an innovative brand in the world of olive oil, vinegar and olives”.
Luis Pérez-Sala, Team Principal HRT: “It’s a great satisfaction for HRT to begin a partnership with Carbonell, a world renowned Spanish brand in the food sector. This association offers an opportunity to make the most of and strengthen the synergies of both companies on a worldwide base. Besides, Carbonell integrates perfectly with our gastronomic partners, Arzak-Bokado, to offer a gourmet experience made up of Spanish cuisine and fusion in the different countries where we compete. We thank Carbonell for the confidence they have deposited in us and we will continue to work hard to be competitive in an extremely demanding environment. With everyone’s effort we will reach our targets”.
For more than 145 years Carbonell has been present in kitchens and has created its oil taking close care of every step. Today, as a result of that experience and also of an innovation, Carbonell creates its oil following the Exclusive Carbonell Method® through which the best olives are chosen based on the origin, variety and moment of picking and a unique elaboration process is followed with which the essence of the olive is conserved.
Thereby, Carbonell is the brand that transforms dishes, in short, they give them soul, contributing some specific benefits (more nutrition; more pleasure; makes the normal special; turns the experience of eating into something sublime). Carbonell, the soul of your kitchen.
Carbonell belongs to Deoleo S.A., a Spanish food group that lists on the Spanish stock market and that is a worldwide leader in bottled olive oil, and that counts with the leading brands in the areas and markets where it operates, offering top quality products.