While Lotus F1 Team will contest its 500th Grand Prix in Monaco, the No.1 digital game in the world – Angry Birds – has just reached 1 billion downloads. As a result, both brands have decided to join forces to celebrate these respective milestones.
To commemorate this noteworthy occasion, Rovio’s famous game will become the team’s “Official Angry Partner”, represented by eye catching Angry Birds branding on the team’s E20 cars.
In addition, a unique version of the Angry Birds game will be available exclusively from the team’s Facebook fan page for a limited period of time. ‘Lotus F1 Team Angry Birds’, specifically designed for the Monaco Grand Prix, will be playable from Wednesday May 23rd onwards.
Patrick Louis, Chief Executive Officer, Lotus F1 Team:
“For the last 18 months, Lotus F1 Team has chosen a very different approach in its communications and brand positioning strategies. We wanted to celebrate our 500 Grands Prix in a special way and the innovative tie-in with Rovio highlights our commitment to taking the brand to new audiences. Angry Birds is the largest game in the world and we’re looking forward to offering its 20 million daily users an exciting experience with our exclusive game. The Angry Birds branding on our cars should once more highlight our distinct identity within Formula 1.”
Harri Koponen, EVP Consumer Products, Rovio:
“This collaboration has been simply fantastic. Lotus F1 Team has a uniquely dynamic approach to new channels and media, and we share the same creative spirit. We’re proud to be Lotus F1 Team’s Official Angry Partner for their 500th race, and we had much fun creating a special game experience that reflects the spirit of both brands. We hope that fans of both Lotus F1 Team and Angry Birds will enjoy the fruits of our collaboration.”
About Rovio Entertainment:
Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.