Today NOVA Chemicals Corporation (NOVA Chemicals) announced that it has extended its sponsorship agreement and technical partnership with the Scuderia Toro Rosso Formula 1 team. Throughout the 2012 season, the NOVA Chemicals logo will feature on Daniel Ricciardo’s and Jean-Eric Vergne’s race suits and on the cars, on the nose and on the cockpit. It also appears on the kit worn by team personnel.
As NOVA Chemicals looks to expand its brand recognition globally beyond its traditional North American market Scuderia Toro Rosso offers an avenue to the global stage.
Franz Tost: “Appropriately for a Canadian company, NOVA Chemicals came on board with Scuderia Toro Rosso at last year’s Canadian Grand Prix. We are delighted that they have extended their sponsorship to cover the 2012 season. It is all the more pleasing, because NOVA Chemicals and Scuderia Toro Rosso share similar values of innovation, teamwork and a focus on safety and performance.”
About NOVA Chemicals Corporation
NOVA Chemicals develops and manufactures chemicals, plastic resins and end-products that make everyday life safer, healthier and easier. Our employees work to ensure health, safety, security and environmental stewardship through our commitment to sustainability and Responsible Care®. NOVA Chemicals, headquartered in Calgary, Alberta, Canada, is a wholly owned subsidiary of the International Petroleum Investment Company (IPIC) of the Emirate of Abu Dhabi, United Arab Emirates.