F1 – Yamimoto, HRTs sustainable mobility agent for 2012

//F1 – Yamimoto, HRTs sustainable mobility agent for 2012

F1 – Yamimoto, HRTs sustainable mobility agent for 2012

The electric bicycle brand Yamimoto and HRT Formula 1 Team have signed a collaboration deal by which Yamimoto will become the team’s Official Supplier of sustainable mobility for 2012.

HRT will become, through this deal, a pioneer in the world of Formula 1 by integrating an alternative energy to petrol in its mobility plan and will use Yamimoto’s electric bicycles to move around at Grands Prix and away from them.

Alternative energies are assuming more and more importance every day in modern societies so, without a doubt, incorporating them to such an innovative and technologic environment as is Formula 1 would give the young Spanish team an added value.

Collaborating with national brands and companies is one of HRT’s basic lines of action and one that fits perfectly with the team’s philosophy when looking for synergies and the strengthening of Spanish brands in the world.

Manuel Muñiz, CEO and Partner, Bector Bikes: “Yamimoto is born from a commitment with the environment and the conviction of being able to unite this with a benefit in the quality of movement and cost for our clients. Yamimoto improves the day-to-day lives of its clients and the cities in which they live, as reflected on our tagline “Move Smart”. The agreement with HRT is a platform for Yamimoto from which to move on to new development and growth opportunities, but it also means a lot more will be asked of us and there will be more expectations with regards to our products from a technological and design point of view. The exclusive bicycle that we are designing for HRT will be the first step in this new stage of alliance between Yamimoto and HRT”.

Óscar Leyva, Business Development Director, HRT F1 Team: “The complexity of moving a Formula 1 team around the world doesn’t limit itself to the major distances covered by traditional modes of transport. There are also a large amount of short and medium distance journeys, in testing and Grands Prix but also in between races. The alternative that Yamimoto offers us doesn’t only contribute comfort and practicality but it is also an innovative company that adjusts to our philosophy of searching for synergies with Spanish companies to strengthen our brands in the world and the concept of Spain being a country that backs R&D&i”.

2018-07-17T23:42:38+00:00January 24th, 2012|Formula One|