On the eve of its Malaysian home grand prix, Team Lotus is delighted to announce that Dell has upgraded its commitment to become a Technology Partner. Dell’s world famous brand will make its debut on the T128 at the 2011 UBS Chinese Grand Prix in Shanghai. Dell’s additional investment also gives Team Lotus access to a new level of technological solutions which will provide the team with the power to do more, faster .
Tony Fernandes Team Lotus Team Principal said: “I am delighted that Dell has decided to deepen its relationship with the Team Lotus family and even more excited about the opportunities our unique collaboration will provide for everyone involved. We have already begun work on a number of exciting initiatives with Dell that will give them additional access to the incredibly exciting world we live and work in. I think the way we have worked together over the past season really demonstrates that even in the increasingly competitive sports marketing environment partners can create enormous value for each other and their own businesses by working together under a common goal.”
Andy Lark, Chief Marketing Officer, Enterprise and Public Marketing, Dell Corporation: “We have been working with Team Lotus as an Official Supplier since day one of this amazing story. Formula One would not function without technology, it is simply right at the heart of everything that powers the sport on and off track, and we have been lucky enough to play an integral role in the establishment and development of the team since it first gained its entry in September 2009. I see this partnership continuing to grow.”