The new deal means Singha Beer will benefit from increased visibility within the team, most notably on the nose of the new RB7. As well as gaining greater visibility on track, Singha Beer will also continue to support the team’s VIP guest hospitality programmes, as it has done since 2008. The Thai brand is seeking to increase its presence as a globally recognised premium beer brand and expand the number of countries that it currently exports to.
Red Bull Racing Team Principal, Christian Horner said: “ Singha Beer has been a fantastic supporter of Red Bull Racing for a number of seasons and last year we were delighted that it stepped up its commitment by becoming an official Team Partner. We’re pleased that the company has reconfirmed and increased its support for the team for another year. There are strong Thai links between Red Bull and Singha, which help give us a shared sense of aspiration and ambition.”
“Singha Corporation’s partnership with Red Bull Racing in 2010 was a great success, both on and off track,” said Voravud Bhirombhakdi, Strategic Partnership and Event Department, 4th Generation Bhirombhakdi family of Singha Corporation Thailand. “ We are very confident that the team, in partnership with Singha Beer, will once again give everyone a cause to celebrate!”