Red Bull Racing has announced a marketing agreement with Infiniti, the global luxury automotive brand from Japan, covering the 2011 and 2012 seasons.
Leveraging the co-operative power of the Renault-Nissan Alliance, a unique relationship has been created with Red Bull Racing, focused on high-profile marketing and F1 technical activities.
As part of the agreement, Infiniti will have high-profile branding on the car, drivers’ clothing and team kit and equipment. Infiniti will also work with Renault to forge future technical collaboration with us. The team will continue to use Renault F1 engines in 2011 and 2012.
Andy Palmer, senior-vice president at Infiniti, said: “Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range. Given these twin ambitions, it is clear Formula One offers us an unrivalled global communications platform, complementing Infiniti’s ethos of Inspired Performance. We are excited to have the opportunity to enter Formula One together with a world-class team like Red Bull Racing Renault.”
Our Team Principal Christian Horner said: “Red Bull has always taken a different approach, so when the Infiniti executives outlined their innovative plan to us we were very open to working with them. Coming off the back of our 2010 Drivers’ and Constructors’ World Championships, we feel even more excited to be starting the 2011 season with a new and committed partner like Infiniti.”
Bernard Rey, President of Renault Sport F1, added: “While Renault is rightfully very proud of our achievements within Formula One, we know the future is about collaboration. To have a talented and committed Alliance partner like Infiniti is very welcome as we set out on the current and future challenges in Formula One. So it is with great pleasure that I would like to welcome Andy Palmer and his entire team in our Formula One adventure, and I look forward to starting the 2011 season together as Alliance partners.”
Infiniti, the luxury automotive brand from Japan, reflects its brand promise ‘Inspired Performance’ with a model line-up of sedans, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting-edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.